We have the great pleasure of announcing the arrival of our sister site www.leadingthesearch.com
We have developed this site to provide the most up to date information on the industry of search engine optimization. Whether you’re just getting started in SEO, you’re looking to take your existing search marketing to the next level or would just like to understand how it all works a bit better, leadingthesearch.com is the place to be.
With articles ranging from Google’s latest to beginners tips, we cover a comprehensive range of topics and explain how our services can benefit your business.
Don’t hesitate to visit the site, bookmark us and come back often to keep abreast of the latest news and let us know if we can help you in achieving your web marketing goals.
One of the most valuable things that we can do when performing SEO services for our clients is explaining the timeline for seeing quality results. Describing all the details of what SEO actually entails can be tedious work. It is, however, a proven method for allowing the client to get comfortable with the amount of work required and why results take time.
Most clients don’t know much about the services we perform. Why should they? They’ve got their own industry to worry about. Empowering them with the in’s and out’s of SEO will reduce the need for regular phone calls requesting explanations which can eat into valuable, billable hours.
A little bit of time at the outset can save a lot of time down the line. Don’t miss out on an opportunity to keep your sanity while giving your clients the low down on the reason they’re spending all that money on you each month.
The fourth floor, to be exact. We are proud to announce that Vertical Interactive will be moving our offices to the Bridgeport Trade and Technology facility. This move is yet another step in our overall planned expansion. We will be providing all other tenants of the facility and hands on, next door solution to all their web development and internet marketing needs. No need to worry our number will stay the same. The office line is 203-292-6127. Thanks to all the help of Kevin Reed, the property manager, our transition will be smooth and our location will be ideal. We look forward to providing our services from our new expanded location for years to come. Stop by and see us.
Vertical Interactive is proud to announce that Mark Zarrillo has joined the team as the SEO project manager/ developer. With the addition of a talent such as Mark, we at VI are excited about an even brighter future for  not  only its existing clients but all clients to come. Mark’s enthusiastic nature is contagious and will be felt throughout the company and the broad reach that VI has in the industry.
You can now follow us on both Facebook and Twitter. We will keep you up to date on all SEO news as well as all the new techniques and technologies that will help you succeed in your SEM campaigns.
We look forward to providing you very valuable information on search engine optimization and as always, if we can help you attain your goals, don’t hesitate to contact us.
The face of search engine optimization is constantly changing. This is a must as the criteria for strong ranking consistantly fluxuates. We all want the results we get from a search to be as accurate as possible, right? This is the ultimate goal of all search engines- provide the best information to the searcher.
A practice that is gaining popularity lately in the quest for global internet awareness is the use of full, industry articles which contain links back to the related site in the title or the body of the article. This is being used in lieu of traditional link exchange programs in many cases.
The advantage here is the more substantial amount of pertinent information that surrounds that link we all long for. This gives the search engines more spider food related to the site being linked to. It also indicates to the search engine that if you make the effort to include an entire article about a site related to yours it most likely has relevance and is of solid use to your visitors, and in the end, that is extremely important.
Let us know if we can help in your article development and overall SEO needs!
We would like to begin today’s post by wishing all of you a very happy and safe holiday season.
Now the new news. We are very proud to announce that Vertical Interactive and William Pitt Sotheby’s International Realty have begun what will hopefully be a long lasting, highly successful relationship.
As of mid December, WPSIR has retained our services to deliver the highest quality SEO results available spanning three of their main web sites which focus on realty in the New England area.
We are thrilled to have been chosen to be an integral part of the campaign to increase both the online presence and subsequent global awareness of such a respected organization.
As usual please don’t hesitate to contact us for any of your SEO or web development needs.
Happy New Year!!!
All of us at VI.
Knowing exactly who your SEO competition is for any keyword is as easy as typing that keyword into a search engine and looking at the page one results. There’s no magic wand needed to figure out what you need to work on to rank among these leaders.  Take the time to analyze the top ranking sites from head to tow, page by page  and make certain your site adhere’s to the same approaches, only better!
Pay close attention to the content delivered by your competition. Why would these sites rank well for the desired keyword in relation to the body content? How clean is the code in their site? How many images have they chosen to use? These are just a few of the many questions you can ask of  each and every site in order to assemble a SEO goal for your website.
As you begin to optimize your website, utilizing SEO auditing software that is available can not only allow you to analyze many features of your site and your competition simultaneously, but also save countless hours by doing all these calculations and comparisons in a matter of moments. Continually optimizing your site over time will assure you the best chance of outranking your competition in all major search engines.
While we’d all like to rank as high as possible for  that “golden challis” of keyword(s), it is often times not worth the price we pay. This becomes more relevant the broader the  keyword or phrase is.  The amount of online traffic searching for that keyword may be very high however this doesn’t guarantee click-thru’s or conversions for that term. If you focus your attention and budget on second tier keywords, your SEO campaign and overall internet marketing strategy has a much higher chance of being successful.
Drive more traffic to your site with the aggregate of the trailing keywords and your conversions will certainly rise. The beauty of this approach is that often times it’s easier to rank well for these terms. End result is your cost is less and your ROI is stronger.
No matter what keyword or keyword phrase you are attempting to rank well for in your SEO campaign, the golden rule is patience, persistance and content. Be sure you have content on your site that is directly related to the keyword you’re working on, keep in mind that when you halt your efforts to boost your rankings for that keyword your competition most likely is continuing and give yourself a realistic time frame within which you will begin to see results.
Let us know if we can help you achieve your SEO goals!
One of the biggest challenges we face when entering into a SEO campaign is the ever elusive single keyword. The broad nature of a single keyword comes with inherent challenges. Search engine ranking responds much more quickly when qualifying words are included with that single word. Competition is fierce for the single term especially when it truly defines your product or service.
As a result of this level of competition for page one ranking at Google or any search engine, we must be certain that the client understands the time frame for positive rank improvement. Patience is needed on these keywords more than for any other. Â We are relentless in our process of improving search engine ranking for single terms and we make absolutely sure that the client has realistic expectations on the rate of rank improvement.
If your company needs SEO services and your current ranking is in need of improvement, contact us today and let us show you how our SEO services can help improve your visibility on the web. Whether you wish to be seen in search engine results for that golden challis of single keywords or your product is more specific we can help you achieve all your online marketing goals.
Click here to learn more about our SEO services: Â Search Engine Optimization
