Knowing exactly who your SEO competition is for any keyword is as easy as typing that keyword into a search engine and looking at the page one results. There’s no magic wand needed to figure out what you need to work on to rank among these leaders.  Take the time to analyze the top ranking sites from head to tow, page by page  and make certain your site adhere’s to the same approaches, only better!

Pay close attention to the content delivered by your competition. Why would these sites rank well for the desired keyword in relation to the body content? How clean is the code in their site? How many images have they chosen to use? These are just a few of the many questions you can ask of  each and every site in order to assemble a SEO goal for your website.

As you begin to optimize your website, utilizing SEO auditing software that is available can not only allow you to analyze many features of your site and your competition simultaneously, but also save countless hours by doing all these calculations and comparisons in a matter of moments. Continually optimizing your site over time will assure you the best chance of outranking your competition in all major search engines.

While we’d all like to rank as high as possible for  that “golden challis” of keyword(s), it is often times not worth the price we pay. This becomes more relevant the broader the  keyword or phrase is.  The amount of online traffic searching for that keyword may be very high however this doesn’t guarantee click-thru’s or conversions for that term. If you focus your attention and budget on second tier keywords, your SEO campaign and overall internet marketing strategy has a much higher chance of being successful.

Drive more traffic to your site with the aggregate of the trailing keywords and your conversions will certainly rise. The beauty of this approach is that often times it’s easier to rank well for these terms. End result is your cost is less and your ROI is stronger.

No matter what keyword or keyword phrase you are attempting to rank well for in your SEO campaign, the golden rule is patience, persistance and content. Be sure you have content on your site that is directly related to the keyword you’re working on, keep in mind that when you halt your efforts to boost your rankings for that keyword your competition most likely is continuing and give yourself a realistic time frame within which you will begin to see results.

Let us know if we can help you achieve your SEO goals!