Share your expertise – With the launch of theLinkedIn share button, it has now caught up with Facebook in regards to bringing outside content in. Included in LinkedIn’s connected audience are 7.9M business decision makers, 4.2M corporate executives, 1.3M small business owners, The Huffington Post and Reuters.

Advertise your expertise – Use LinkedIn’s small text ads to win new business by answering questions in your field of expertise, promoting unique keyword-driven content, and targeting by job title, company or groups.

Extend the reach of your expertise – The new LinkedIn Today delivers the day’s top news, custom-tailored to you based on what your connections and industry peers are reading and sharing. It also allows for topical search functions with categorical filtering through industries, companies, etc.

Research other experts – Prepare for meetings. Gain valuable insights. Establish talking points. Look up everybody you can. Even small amounts of information about your prospective clients, your competition or industry leaders and mavericks can give you an edge in everything from conversations to sales.

Recruit the right experts – This is the core strength of LinkedIn. Search resumes, identify funding sources, research potential investors or simply find someone to fill your knowledge gap. The tools available here are invaluable to business growth.

Given the amount of attention being paid to local results, it becomes more and more important for businesses to take the necessary steps to ensure not only their inclusion in these results but a strong ranking as well.  The tip of the day: have your address in the footer of your site link to your Places account at Google.

Local search is also impacted by the increase in mobile searches performed every day. Using an app like Google maps to locate a business is becoming so popular that to be absent from the results is almost handing over business to your direct competitors in your geographic location.  We don’t have to tell you how that impacts your business… do we?

Be sure to continue your basic SEO efforts as they will never go out of fashion, however, tweaking them to optimize your local presence in the results can effectively translate into more traffic and hopefully more sales. Don’t forget to track all the changes you make and analyze which changes are working and which are not. Make small tweaks as these are much easier to track.

If you would like further information about how to best optimize your website for local search, don’t hesitate to CONTACT us.

We have developed this site to provide the most up to date information on the industry of search engine optimization. Whether you’re just getting started in SEO, you’re looking to take your existing search marketing to the next level or would just like to understand how it all works a bit better, leadingthesearch.com is the place to be.

With articles ranging from Google’s latest to beginners tips, we cover a comprehensive range of topics and explain how our services can benefit your business.

Don’t hesitate to visit the site, bookmark us and come back often to keep abreast of the latest news and let us know if we can help you in achieving your web marketing goals.

Most clients don’t know much about the services we perform. Why should they? They’ve got their own industry to worry about. Empowering them with the in’s and out’s of SEO will reduce the need for regular phone calls requesting explanations which can eat into valuable, billable hours.

A little bit of time at the outset can save a lot of time down the line. Don’t miss out on an opportunity to keep your sanity while giving your clients the low down on the reason they’re spending all that money on you each month.

We look forward to providing you very valuable information on search engine optimization and as always, if we can help you attain your goals, don’t hesitate to contact us.

A practice that is gaining popularity lately in the quest for global internet awareness is the use of full, industry articles which contain links back to the related site in the title or the body of the article. This is being used in lieu of traditional link exchange programs in many cases.

The advantage here is the more substantial amount of pertinent information that surrounds that link we all long for. This gives the search engines more spider food related to the site being linked to. It also indicates to the search engine that if you make the effort to include an entire article about a site related to yours it most likely has relevance and is of solid use to your visitors, and in the end, that is extremely important.

Let us know if we can help in your article development and overall SEO needs!

Now the new news. We are very proud to announce that Vertical Interactive and William Pitt Sotheby’s International Realty have begun what will hopefully be a long lasting, highly successful relationship.

As of mid December, WPSIR has retained our services to deliver the highest quality SEO results available spanning three of their main web sites which focus on realty in the New England area.

We are thrilled to have been chosen to be an integral part of the campaign to increase both the online presence and subsequent global awareness of such a respected organization.

As usual please don’t hesitate to contact us for any of your SEO or web development needs.

Happy New Year!!!

All of us at VI.

Pay close attention to the content delivered by your competition. Why would these sites rank well for the desired keyword in relation to the body content? How clean is the code in their site? How many images have they chosen to use? These are just a few of the many questions you can ask of  each and every site in order to assemble a SEO goal for your website.

As you begin to optimize your website, utilizing SEO auditing software that is available can not only allow you to analyze many features of your site and your competition simultaneously, but also save countless hours by doing all these calculations and comparisons in a matter of moments. Continually optimizing your site over time will assure you the best chance of outranking your competition in all major search engines.